N&C’s view, RM’s problems
Contrary to other sectors that have a ticketing dimension, the monument sector (museums, towers, etc.) presents particular challenges in terms of stock assessment. The constraints can be very different: capacity gauges, maximum capacity to carry on a given time step (elevators, staircases), the capacity of reception by floor, rooms…
This is the first brick in establishing levels of constraints on the demand versus supply ratio. The sector is gradually being structured, starting with seasonal pricing, better management of distribution, and better segmentation of customers and the price offer. The challenge is also strong on the important part of the Walk-In with few advance reservations.
The missions carried out
Analysis of demand and inventory to start on a sound basis
- Data analysis, which in itself is a challenge in this type of industry where data is not always reliable and complete
- Implementation of the first levers
- Implementation of structuring RM processes
- Implementation of Yield KPIs, to launch the business on solid foundations
- Creation of enriched pricing models, simple and complete at the same time, to give the means to test the RM approach on the first levers
The roadmap is generally very detailed to progress at a pace acceptable to the teams and the market.
INDICES E.M.D.P by N&c
The RM approach is limited and rather driven by the public authorities, who are culturally reticent about RM issues. Interesting levers can be deployed by switching to time-dated tickets with seasonal prices, early bookings, yield on sales channels, etc. This fully justifies the RM approach.