N&C’s view, RM’s problems
A sector in full consolidation that has made a major shift in Revenue Management in recent years. The players are beginning to acquire the tools and appropriate virtues of RM. Dynamic pricing is becoming more widespread, while distribution is still essentially focused on direct sales.
Particularly challenging is stock management, with changes in mobile homes from one year to the next and a specific problem with bare pitches. There is also a strong challenge in the high season, which is very short, lasting only a few weeks, and which can account for more than 80% of annual sales!
The missions carried out
In addition to equipping many players with our RMS REVBELL platform, we have carried out many RM and Pricing missions for major players in this sector:
- End-of-season diagnosis to identify areas of sub-optimization and propose a roadmap
- Recommendations and production of brochure prices (industrialization of the approach)
- Calculation of prices and profitability of linear products
- Analysis of sales formula cannibalization and re-segmentation
- Implementation of new levers (Early Booking, dynamic pricing, short-stay management, inter-
mobile home overbook)
- Team training
INDICES E.M.D.P by N&c
The deployment of RM is accelerating among the biggest players and even the smallest who are joining franchises. A sector that is highly eligible for the practice of RM that can easily address all the proposed optimization levers.