N&C’s view, RM’s problems
This accommodation sub-sector has been practicing Revenue Management for a long time, but with limited levers, and in particular a fairly recent dynamic pricing. Inventory management is a challenge: lease renewals, owner occupancy, sea/mountain opening dates that change from one year to the next…
One of the particularities of this sector is a large number of apartment types, with relatively little inventory in each of them, which makes forecasting difficult at the most detailed level and encourages the use of levers that are less common elsewhere, such as inter-typology overbooking.
Depending on the client, pricing models vary prices per person, per room, on arrival, or occupancy dates. Managing ancillary revenues is often a major challenge, particularly for Residence-Club catering.
The missions carried out
Many missions have been carried out in all possible configurations and pricing models. This is a sector in which N&C has extensive experience. The levers are quite classic.
- Audit of RM and Pricing levers
- Estimation of profit opportunities: dynamic pricing, better management of special offers,
management of the length of stay, etc.
- Creation of teams, recruitment, training of analysts
- Production of prices, including negotiated prices, shelf space, CE cards
- Market entry
In short, we have made recommendations on just about every RM and Pricing topic in this sector, with long-term support for many players.
INDICES E.M.D.P by N&c
Le secteur frémit et les leaders commencent à mieux s’outiller. La plupart d’entre eux ont franchi le pas du Pricing Dynamique ces dernières années. Secteur fortement éligible à tous les leviers d’optimisation.