N&C’s view, RM’s problems
Ferry transport is a very different sector of the maritime industry than cruises. Cruises are quite similar to the hotel industry, but ferries are closer to the short-haul shuttles of air travel. There are round-trip and one-way issues, with all the classic transport levers. Also, there are some specificities linked to the constraints of multiple inventories: seats, cabins, and even vehicles and freight, with many possibilities of packages.
This sector is growing in power and is seriously starting to equip itself and appropriate the practice of RM.
The missions carried out
Our projects in these sectors, as in Ticketing, contain a significant data component:
- Cleaning, over qualification, centralization of data… The pricing grids are often inspired by cruises or air travel with multiple fare classes. It is a question of measuring performance and proposing improvements in management.
- Audit of fare structures
- Recommendations for changes in fare structure and re-segmentation
- Identification of constrained stocks (implementation of forecasts, alerts) on the various inventories
- Re-staging of dynamic pricing
- Development of decision support tools
- Measurement of the contribution of pricing products (senior, youth, packages, etc.)
INDICES E.M.D.P by N&c
The low average ticket has not encouraged players to fully embrace the approach, but the levers are there and the sector is perfectly suited to the RM, Pricing, and IR approach. Important potential.