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Continuous Pricing: no, prices won’t go down
Articles are starting to appear on the subject. Continuous pricing would lower the price of airline tickets. Really??? For more […]
What role does Revenue Management play in the restaurant industry?
We’ve all heard it before: “I’m sorry, we’re fully booked” after opening the door to the restaurant where we wanted […]
Misnaming the Yield is adding sub-optimization
And what if the most simplistic yet widespread definition of Revenue Management were the source of bad practices and constituted one of the major obstacles to the implementation of effective RM strategies?