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What role does Revenue Management play in the restaurant industry?
We’ve all heard it before: “I’m sorry, we’re fully booked” after opening the door to the restaurant where we wanted […]
Misnaming the Yield is adding sub-optimization
And what if the most simplistic yet widespread definition of Revenue Management were the source of bad practices and constituted one of the major obstacles to the implementation of effective RM strategies?
La « tarification dynamique », bientôt pour tout et partout ?
C’est le titre d’un article publié aujourd’hui par Le Nouvel Économiste. Le dernier exemple en date qui vient soutenir les […]